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I saw this on TV this weekend here in blighty and it was the first time in many years that I sat silenced by an advert. In fact it gave me shivers, I was watching with a friend at the time and we both just looked at each other and said 'wow'.

Superbly produced:

The blurb:

"Jack Jennings is a Far East war veteran who received funding through BIG's Heroes Return programme. 93 year old Jack provides inspiration for a high profile TV campaign across the UK launching on prime time television on Sunday 4 March.

http://www.biglotter...eroesreturn.htm"

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