Bonger Posted March 6, 2008 Report Share Posted March 6, 2008 Walmart Wine Wal-Mart announced on March 4th, 2008, that it will begin offering customers a new discount item - WAL-MART's own brand of wine. The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California, to produce the spirits at an affordable price, in the $1- $3 price range. Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for inexpensive wine," said Kathy Micken, professor of marketing at University of Arkansas, Bentonville. She said: "But the right name is important." Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brand. The top surveyed names in order of popularity were: 10. Chateau Traileur Parc 9. White Trashfindel 8. Big Red Gulp 7. World Championship Riesling 6. NASCARbernet 5. Chef Boyardeaux 4. Peanut Noir 3. I Can't Believe It's Not Vinegar! 2. Grape Expectations 1. Nasti Spumante The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel). Quote Link to comment Share on other sites More sharing options...
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